Health IT Marketing Summit
What’s New in 2011:
Unconference
Delegate Matchmaking
Interactive Roundtable Discussions
Breakout Tracks
Testimonials
"Of all the things that I have been affiliated with in recent times, this is really a first rate program and really is one of the best"
Todd Rothenhaus MD, CMIO, Steward Healthcare
"Thank you for all your hospitality and inviting me to participate in the excellent summit. It was extremely informative, timely and exactly what I needed. It was the right size to allow networking and real time with each vendor to see what niche they could help me in."
Christopher W. Jackson, DO, PhD, MBA, FACEP, FACOEP, Certified Physician Informaticist, Residency Trained Board Certifed Emergency Physician, Center for Medical Informatics Sisters of Mercy Health System
Read More...
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Keynote Speakers:
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Dan Michelson
CMO
Allscripts |
Featured Speakers:
Wednesday, January 19, 20
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| 7:45 am |
Registration Opens
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| 8:30 am |
Introductory Remarks
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| 9:00 - 10:00am |
Panel“Challenges & Opportunities in Health IT Marketing”
Successfully marketing to the healthcare community is both a challenging and complex process. Positioning your organization, market segmentation, and reaching relevant influencers and decision makers are just a few of the challenges health IT marketing executives face. There are proven strategies and tactics that can immediately make a huge impact on the results marketing delivers. Hear from this accomplished group of marketing executives as they share best practices and unique approaches to marketing health IT products and services.
Topics Addressed:
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Marketing challenges faced by health IT technology companies & how to effectively set marketing goals & devise an integrated marketing plan
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Execution wins the race: Effective execution strategies to ensure your marketing plan remains undiluted through execution
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New age marketing: How to leverage social networking platforms, blogs & other digital media to enhance your marketing efforts
Moderator: Jodi Amendola, Chief Executive Officer, Amendola Communications
Dan Allison, Chief Executive Officer, PHNS, Inc.
Mark Erwich, Senior Director, Marketing, Nuance Communications, Inc.
Donna Scott, Executive Director, Marketing Strategies, RelayHealth
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| 10:15 - 10:30am |
Introductions to Living Groups and Group Activity
Spend 15 minutes meeting with your conference 'Living Group'. Attendees will be grouped together so that starting on Day 1 you will have an opportunity to meet new contacts and maximize your conference experience.
In addition to meeting your Living Group for the first time, you will also take part in an interactive activity to determine the topic for a future iHT2 webinar. All participants will receive a complimentary webinar registration so bring your best ideas!
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| 10:30 - 11:15am |
Morning Networking Break on Exhibit Floor
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| 11:15-12:00am |
Case Study “Leveraging Marketing Automation: Positioning Your Healthcare IT Brand as a Trusted Resource in Today's Complex and Crowded Market”
Marketing departments must develop programs that are integrated and multilayered, demonstrated through a deep understanding of all that is available in today’s fast-moving healthcare landscape. Marketers today are expected not only to be experts in their field, but become experts in everything from social networking to SEO, to branding and demand generation. Using marketing automation, learn how Phytel has found the key to building strong relationships with potential clients. In this session, you’ll learn specifically how Phytel uses the program to run multiple lead-generation campaigns, create highly targeted and segmented messaging, deliver highly qualified leads to the sales team, and produce analytics that measure marketing ROI and forecast marketing’s impact on revenue.
Topics Addressed:
- Explore the marketing challenges faced by health IT technology companies and how your organization can do more with less using automation
- Prepare for and avoid pitfalls in selecting and implementing online marketing automation tools.
- Leveraging your online brand with social networking, awareness, search marketing and demand generation to enhance your marketing efforts
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| 12:00pm - 1:30pm |
Break for Lunch
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| 1:30-2:30 pm |
Presentation
Gina Sandon
Global Healthcare Programs Executive
IBM Initiate Solutions
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| 2:30 – 3:00pm |
Presentation “Customer Adoption Path: Staying on your Target Market’s Shortlist”
Each organization is faced with their own unique challenges of building a business case, maintaining a business case, launching a new product and sometimes all three. The goal is to capture the desired market share for your sector, and then keep these clients throughout the years. Obviously, easier said than done! What holds true is that people do business with people. In order to maintain and capture market share, you will need a plan to effectively implement an internal and external sales force that is passionate about their product and company they are working for. This discussion will cover how to make sure your clients know your brand when they are making a purchasing decision and how to effectively understand a buyers “pain points” or “your client’s needs and wants” and educate them that your solution will fix their problems.
Topics Adressed:
- Understanding how to differentiate your value proposition and position this message to decision makers
- Effectively build relationships to understand a clients real needs and influence decisions before they happen
- Create the awareness throughout the entire customer adoption path, so you are positioned on your target market’s shortlist when they are ready to purchase
Robert Jaggers, III
SVP of Development & Strategy
Institute for Health Technology Transformation
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| 3:00-4:00 pm |
Afternoon Networking Break on Exhibit Floor
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| 4:00-5:00 pm |
Town Hall “Social Media: Gathering Information While Building Rapport”
Increasingly, the health IT community is using online resources to express their opinions, solve problems and collaborate with colleagues. Are you monitoring what they are saying about your company and are you leveraging this information to drive ROI and become a part of the discussion?
In this session, our panelists will discuss how to utilize social media in an effective and efficient manner. You will also gain perspective on the current and future social media landscape.
Topics include:
- Blogging
- LinkedIn, Twitter and Facebook
- Acting on what you learn
- Becoming a part of the discussion
Moderator: Donna Scott, Executive Director, Marketing Strategies, RelayHealth
Jamie Kohl, VP Strategy & Marketing, EDIMS
Jeff Cutler, Executive Vice President, Vitals
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| 5:00pm - 6:00pm |
Opening Cocktail Reception
Don't miss this interactive and fun reception amongst your colleagues and peers toasting an incredible day of thought leadership and collaboration. |
Thursday, January 20, 2010
| 5:45am |
Desert Sunrise Hike
Participants should meet in the hotel lobby prior to 6am to get checked in and get ready for the prompt departure to the trail head at 6am. The hike will provide an exhilarating experience for conference goers and breath-taking views from the top of the peak as the sun rises over the Valley of the Sun. To learn more about the trail click here. http://www.squawpeakhiker.org/
To confirm your participation, please click on the link below and fill out the short form no later than Monday, January 18th by 5pm PST. All registered conference attendees can participate. Once confirmed you will receive a detailed email outlining proper attire and other details. Click Here to Confirm |
| 8:00am |
Registration Opens
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| 8:45am |
Morning Kick-off & Welcoming Remarks
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| 9:00-10:00am |
Panel Session “From the Eye of the Provider: Understanding your buyer’s priorities”
Healthcare CIO’s and other health IT buyers live in an ever-changing world where they must adapt IT initiatives and projects to organizational strategy, new laws & regulations, an increased rate of technological innovation and many other factors. With the release of the final rule on meaningful use and other initiatives like ICD-10 looming on the horizon, it is critical to understand the unique position of each provider when it comes to implementing health IT systems. Walk away with greater insight on the decision making process, needs of the organization, how the ARRA & HITECH are impacting implementation priorities and other critical considerations that will directly impact how you need to market your health IT products and services to each customer.
Moderator: William “Buddy” Gillespie, VP & CTO, Wellspan Health and Chair, HIE Committee, PAeHI
Nelson Hsu, VP of Healthcare Marketing, Stratus Technologies
Tony Ryzinski, Head of Marketing for Healthcare, Sage
John Tempesco, Chief Marketing Officer, Informatics Corporation of America
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10:00-10:45am
Brought to you by:
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Presentation “Finding the Spark”
Healthcare marketing is not about ads, websites, T.V. spots, brochures or billboards. It is people communicating to people to take action. Understanding the “spark” that motivates people is critical to gaining “Mindshare” of consumers, patients, families, physicians, employees and the healthcare community. Rich will share some of the peak communication techniques found in his book Unleashing the Power of Consultative Selling and eHealth Patterns in the 21st Century where he was the executive editor.
Some of the topics covered:
- What is the best communication media… video, content or kiosks?
- What works best…The carrot or the stick?
- How to find and use compelling language that attracts people to your service line.
- Why every hospital needs to redesign their web presence today.
Rich Grehalva
Senior Vice President of Corporate Marketing
Medseek
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| 10:45am - 11:30am |
Morning Networking Break on Exhibit Floor
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| 11:30am - 12:15pm |
Keynote Presentation “A Simple Equation: Mind Share + Market Share"
The evolution of Allscripts has been closely watched as the company has grown into a central player in the market with over 5,500 employees, more than $1.2 billion in revenue, serving a client base of over 180,000 physicians and 1,500 hospitals across the United States.
During this talk, Dan will discuss how, even in an rapidly changing and complex market, the company has maintained a relatively simple 'go to market' formula: mind share + market share. Relative to mind share, he will detail how the company has evolved its' brand to keep it both vital and viral. And relative to market share, the new dynamics of lead generation and sales enablement will be discussed. That simple equation, when executed against with the appropriate rigor, speed and creativity, ultimately translates into a different form of measurement - what the marketing team refers to as ‘meaningful outputs’ or ‘M.O.s’ for both the company and for clients.
Dan Michelson
Chief Marketing Officer
Allscripts
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| 12:15pm - 2:00pm |
Break for Lunch
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| 2:00-3:00 pm |
Interactive Session “The Unconference”
An unconference is a meeting where the participants drive the activity. There's no set agenda and no set presentations, but a discussion that people leave and join as they see fit.
Don’t miss this guided open forum to engage your colleagues and gain insight to the most pressing issues you and your organization are facing. This session will provide attendees an opportunity to both, ask questions and get answers on specific issues facing their organization.
Come prepared to engage one another and share wisdom that has been learned over the years. Attendees will have the chance to revisit pressing issues and discuss additional topics in this interactive environment.
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| 3:00pm - 3:45pm |
Afternoon Networking and Coffee Break on Exhibit Floor
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| 3:45pm - 4:45pm
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Panel “Staying Ahead of the Curve: Being prepared for the next steps for Meaningful Use and other regulations”
Meaningful use criteria and the reimbursement funds are the main drivers behind the boom in the health IT industry. This will continue to be the trend in coming years as we move onto Stage 2 and beyond. Join this session to understand how you can prepare for the upcoming stages and educate your clients, keep them in compliance, and get paid!
Moderator: Mike Wall, Chief Executive Officer, DICOM Grid
Dave Tank, Director of Vertical Market Management, Level 3 Communications
Amnon Gavish, VP of Vertical Solutions, Vidyo
Kent Dicks, Chief Executive Officer, MedApps
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| 4:45pm |
Closing Remarks by Day Two Conference Chair |
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Register Now
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